How to create more engagement on social media
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4 tips to improve your team’s marketing performance in lockdown
Instead of losing momentum on marketing, use lockdown to become better at getting things done.
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Babies and bathwater. How to evolve your position to reflect the changing market
Now is not the time to abandon your core positioning. But you might want to evolve in response to a rapidly-changing marketplace.
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Green shoots – will they flourish or die? 4 things to try now in your marketing
Just like veg seeds, lots of new marketing ideas are flourishing right now.
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Allowing ideas to evolve (or how the desk came down from the trees)
How do you make sure you come up with an idea that is worth implementing?
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Slash your marketing spend now!
I’m speaking as a marketer raised on advertising soaps and spending more in downturns. So why am I saying cut marketing spend now?
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Don’t do it! Now is not the time to abandon your position
Positioning strategy and COVID 19 – Part 1: Some Do's and Don'ts for business owners on how to protect your position and brand
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How to avoid knee-jerk marketing reactions during lockdown
How many “Letters from our CEO” have you had to bin recently? If the algorithms-that-be have spotted you are a fan of the outdoors [...]
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