About RCR

RCR was founded by a group of former marketing directors and CEOs who want to change the way that growing businesses set their vision and do their marketing.

We want to share the experience we’ve gained with a wide variety of entrepreneurial businesses.  And we believe passionately that even with limited resources you can still be smart, different and creative.

RCR’s partners and associates have the agility from having worked in or owned growing businesses and the professionalism garnered from working in large organisations.

RCR believes that intelligence, creativity and agility are massively aided by simple structures and frameworks that guide discussion and decision making.

We love sharing these with clients and nurturing these management and marketing skills within businesses.

We continually develop our own Intellectual Property as well as seeking out great ideas elsewhere.  These range from tools to help set your strategy to templated plans and checklists to get your marketing projects implemented swiftly and effectively.

If you like the idea of structure in your marketing, then sign up for our blog on the main RCR website to get tips and frameworks to keep you on top of your marketing.

You want to make sure you are doing the right marketing and BD to fulfil your vision. That’s called strategy and is what consultants help with. However, advisors tend not to get involved with doing the marketing. They don’t take responsibility for delivering on their ideas.

You also know you have to take action, consistently, to see any results. That’s called implementation and is what agencies do: web agencies, digital agencies, PR agencies, telemarketing agencies, research agencies, design agencies and the rest.

The good ones are very good, especially if you know how to brief and manage them.

Rare is the agency that will say you should spend less on their sort of marketing and more on another agency, such as research or telemarketing. They don’t take responsibility for getting the strategy right.

Victoria Ash

Victoria has a track record of helping entrepreneurial businesses grow, as well as working with a wide variety of major corporates, mid-tier businesses and professional services organisations to improve their positioning, marketing, sales and communication.

With experience covering a wide range of business-to-business sectors, her typical engagements include helping senior management to define marketing strategy and set budgets; acting as an outsourced marketing director; coaching and mentoring individual partners and managers in building their revenue; and devising and implementing successful marketing and PR campaigns.

She is a trustee of the Bristol Zoological Society and a Liveryman of the Worshipful Company of Marketors.

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Paul Griffith

Paul has run his own sizeable small businesses and has held management and consulting positions in the corporate world at Unilever and Coopers & Lybrand (now PwC).

Paul enjoys getting clients’ businesses recognised and their revenues growing. In business speak that means creating sustainable market positions and shaping the work processes that deliver on these promises. It also means seeing things through from concept to implementation.

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