Just like veg seeds, lots of new marketing ideas are flourishing right now.
Read More
Monthly Archives April 2020
Allowing ideas to evolve (or how the desk came down from the trees)
How do you make sure you come up with an idea that is worth implementing?
Read More
Slash your marketing spend now!
I’m speaking as a marketer raised on advertising soaps and spending more in downturns. So why am I saying cut marketing spend now?
Read More
Don’t do it! Now is not the time to abandon your position
Positioning strategy and COVID 19 – Part 1: Some Do's and Don'ts for business owners on how to protect your position and brand
Read More
How to avoid knee-jerk marketing reactions during lockdown
How many “Letters from our CEO” have you had to bin recently? If the algorithms-that-be have spotted you are a fan of the outdoors [...]
Read More