What RCR does

Marketing friend

Bounce your ideas off an experienced marketer

You want to be sure you are ‘doing the right thing’.  You are doing more marketing and you want an ally who knows your business to bounce ideas off and help you shape your efforts.

This service is ideal for start-up or growing firms where you want to be able to pick up the phone or email someone as often as you want (subject to a fair use policy) to get their feedback on your ideas. You need a Marketing Friend to:

• Give you comfort that your approach makes sense
• Get tips to help you do it better
• Discuss the potential risks and pitfalls of your approach
• Get introductions to eg agencies that do a good job
• Find out how much your plans and activities might cost

The first 20 minute session is free and thereafter the cost for this service is £150+VAT pcm. There is no minimum period of engagement.

In addition to the above benefits, we will also send you our regular Marketing Intelligence tips and insights to keep your marketing fresh and you will receive priority booking for our events.

Practice growth coaching

One to one support for partners and associates in developing their personal marketing and BD plans, and then turning intentions into action.

Develop a realistic plan and make it happen.

Lawyers aren’t generally trained in marketing and BD.  For some it comes naturally; others need some help – a bit like having a personal trainer at the gym.

We work with partners who often find that at the end of every quarter  they’ve only achieved a fraction of what they set out to do. We help you formulate the sort of marketing plan you can stick to – and then keep you honest and on track.

We also work with associates who need to step up to the next level and contribute to the growth of their firm.  Our coaching is personalised to each individual and focuses on helping them create a realistic plan, giving them the confidence to implement it, and providing the skills training to support it.  Our coaching often runs in parallel with our Masterclass programme (see below).

The costs for this service, which includes the Marketing Friend services, are £245+VAT per month for monthly telephone meetings and £545+VAT and travel per month for monthly half-day meetings.

Positioning review

We help you identify what makes your firm different and what you want to be famous for

Many of our clients need help with their market positioning and branding.  They are often concerned that they don’t have the right market profile, or that they aren’t being referred the right kind of work, or that they don’t feel able to charge enough for what they do.  Once they have clarity on their positioning they find they can use this to drive positive change throughout their organisation, marketing and BD.

Our positioning review services range from a half-day workshop to help a firm understand what’s involved in creating a stand-out position, and where they need to change, to full positioning strategy and rebranding projects.

The cost for a half-day workshop which will help you identify the key focus for change in your current position is £1,100.

Marketing priorities workshop

Designed to create focus and consensus in your marketing and BD and identify your top priorities

You’re probably already doing some marketing and have lots of ideas for more that you could do. But where do you start? What should you focus on first? You may also need to make sure you’ve caught the ideas of your partners or team, and that they’re all on board with what needs doing.

This half day workshop will help you have a fuller, facilitated discussion of

• what marketing and business development mean
• what they involve in your business
• what your priorities are
• the top 2 or 3 projects to focus on straight away

This is a very popular way for our clients to kick-start change in their marketing. It is usually a pre-cursor to creating a concise, costed marketing plan and timeline.

The cost of this workshop is £1,100 plus VAT with the highly recommended option of some informal research amongst your clients and prospects first.

Strategic marketing plan

We create a clear roadmap for your marketing and business development, including detailed activity planning, timelines and budgets.

Whether or not you’ve done our marketing strategy workshop, you’ve probably got a clear idea of your vision for the business. But how do you turn your high-level priorities for business development and marketing into action?

Our marketing strategy projects will create a clear plan for your firm, or for a specific practice area, for the next 6 to 12 months, designed to deliver your strategic objectives with or without our help. It’s based on in-depth interviews with you and your team, our research of your market and your competitors, and identification of resources and possible suppliers. And, of course, our collective years’ of experience of what works, and what doesn’t!

In clear, concise form (so that it won’t get shoved in a drawer and forgotten), we deliver:

• Detailed plans for campaigns and activities
• Timelines for each element of activity
• A cash budget
• An assessment of your existing ability to implement, and recommendations for additional resources and suppliers
• An overview of the risks and possible roadblocks

Our aim is always to deliver a plan that you can implement easily, with or without our help, so we make it clear, concise and costed.

Outsourced marketing director

Work with a part-time, flexible outsourced marketing director with deep experience of working with growing law firms.

Get the reassurance of having smart, experienced brains driving your marketing forwards.

Most of our clients are looking for a great marketing director, who understands how professional services firms work, but they don’t want to hire one full time, either because they haven’t got enough work to keep them busy or because they know the right person will cost too much for the stage their firm is at.

With an RCR marketing director:

• You get access to experienced people without any of the overhead cost of an employee (typically double or treble their salary)
• We can work completely flexibly – from a few hours a month to a full-time interim
• We offer a range of skills and experience that’s hard to find in one employee
• We take responsibility for creating the right strategy and then for making sure it’s delivered
• We work with you to transfer skills into your business helping your team become more marketing-savvy

To find out more and discuss how RCR can help your business, contact us for a free consultation.

Virtual marketing team

The most cost-effective way for a dynamic firm to pull together the people and skills to implement their marketing plan

You’ve got a good marketing plan, you just need people to make it happen. People with experience of digital marketing, copy writing, marketing automation, PR, event organisation, market research, project management, social media, managing CRM systems, and, and…

Instead of trying to find one person with all these skills and attributes, why not let us pull together a flexible, outsourced team?

Flexible with their time, so you only pay for what you need – and you don’t need to add more staff to the payroll.

Flexible in where they work, so you only need office space and equipment for those who need to be there.

If this sounds appealing, we’ll help you get the right people involved at the right price for your business. And we’ll support and manage them.

To find out more contact us for a free consultation.

Marketing automation setup

Make your life easy by using the latest marketing automation platforms to help get marketing done

Is your client and contact data a mess?  Are you making your life easy by using the latest marketing automation platforms to help get marketing done?  Do you feel you should have a ‘CRM system’ but don’t know where to start?

Solution: use RCR’s marketing automation setup service.

Gone are the days when you needed to buy expensive, bespoke marketing systems and tame a team of tech coders to get them working.  You can now subscribe to any number of marketing engines.  (Over 7,000 and still counting according to one source).  You just log on to the service you want, pay your money (usually available as a month-by-month contract) and away you go.

Well, that’s the theory.  Many firms are either hesitant to get started or open the box and realise they’re not quite sure what they want to do with the toys inside.  That’s where RCR comes in.  We’ve done this across a number of platforms (Salesforce, Marketo, Pardot, Zoho, Mailchimp, CreateSend, Hootsuite, Pobuka, Eventbrite to name a few) and for a wide range of sizes and types of business.  We are not tech experts, but we’re very clear what marketing functionality is suitable for each of our clients.  And how you can simplify your life by ignoring a lot of the bells and whistles.

Read on to see an example of how we do this in one area: managing client and contact data.  Or contact us now for a free consultation.

RCR’s tried and tested starter CRM for boutique law firms: we can help with a simple solution that uses simple low-cost technology and focusses more on the people and processes which are what really matter.

Send all your contact spreadsheets and business cards to RCR.  We’ll clean them, dedupe them and get them ready for use

Stop worrying about which CRM tool to use.  RCR will put your contacts in an easy to use, easy to get the hang of modern relatively low cost CRM system.  Your data will be easily portable to any other modern system. Your data will be kept cleaner by being in a CRM system with its built in data checks.

RCR will provide you with a draft People and Processes document to ensure you are able to brief everyone on “the way we do things round here”.  RCR will guide you through tailoring this for your firm.  RCR will brief, train and support an admin person in your firm to be the key point of contact for the CRM.

Price: the cost is driven by the state of your current data, the number of people who need a licence, your availability and the ongoing support you need.  Typical ranges are:

Data: £2-3000 + VAT

Tool: £240 per year per licence

People and Process support: £1-5,000 + VAT

To find out more contact us for a free consultation.