We work with a lot of professionals for whom meetings, networking and events are key activities that form a major plank in their marketing and BD strategies. Needless to say, those kind of activities are likely to be seriously affected in the next few months, so does that leave a gaping hole or are there effective alternatives?
As COVID-19 sadly takes hold more strongly across the UK, hardly an hour goes by without news of a conference, exhibition, seminar or other marketing event being cancelled or postponed. Not to mention the understandable hesitation organisations have in planning any kind of physical event for the next few months when it’s still so unclear how long the effects of the epidemic are going to last.
It feels like marketing and BD could be put on hold with the risk of the classic slump in revenues in three to six months’ time as the current pipeline dries up. However, it doesn’t have to be this way – there are plenty of tactics that businesses can employ to keep their pipelines healthy, maintain key relationships and continue to raise their profiles with important audiences.
Here’s a quick summary of some alternatives for professionals and marketers to consider for the next few weeks or months as travel is restricted or more people are working from home:
We hope that’s made you feel more positive about the constraints that may lie ahead. And if we can help you with your creative thinking or strategic marketing planning, get in touch. More details on our specialist law website at https://law.rcrpartnership.com/