Boy, has tech changed the way small, driven businesses do marketing over the last 5+ years. The downside is that we risk spending too much time thinking about marketing tools (there are over 6,000 in the image below) and not enough about our people and the way we do things; nor about how we creatively engage with our audiences. With that caveat in mind, here’s a great source of info to guide you through the tech.
And here is a lovely graphic from Scott Brinker to remind you of one thing:
That one thing?
“There are lots of marketing automation tools out there. Stop worrying which is the right one and start thinking about your people and how they do things.”
And, yes, you will need to click on the image to see any detail. I imagine that’s the whole point :).